2014 has been a really exciting year for the agency Team . So, what's been happening?
A new brand
in the New Year, we focused on developing a new name and identity for our agency. We made the subtle but effective step from Digital hub Limited to D-essence Ltd. Agency, settled upon an equally subtle but elegant design and crafted our own Brand VOICE document, articulating our ambitious vision for the future.
A bigger team
To see how far we've come in a year, you really need to go back to the close of 2013. the team grew from 4 to 12 as we welcomed Basma and Atef to the Agency!
A new website
With the new brand finalised, the first task was to smoothly implement the identity and the messaging across our touchpoints. Simple. We researched, scoped, designed and ultimately built our new website, addressing multiple objectives: impress our clients, look great, function well, rank highly and deliver new business leads. We followed our own process and the result was a fantastic, modern, all-singing, all-dancing website which was launched on time, on budget and to incredibly positive feedback.
A new approach to digital marketing
2014 saw our focus turn to our own marketing and putting in place robust systems and processes to support the new website. One particular area of focus was Lead generation
A shiny, new office in the best business environment in Egypt , The greek campus
With a bigger team and a growing client base, there was only so long we could remain in our little office, and when the time came to move, we moved in style! Our new office is in the Greek Campus in the American university of cairo buildings
A new service
We have developed our Brand Management Service. This service focuses on how we can help clients outsource many of their monthly marketing needs. Whether it be running e-marketing campaigns, managing social media channels, running creative campaigns or regularly reporting on key metrics, the service has been designed to take the stress out of marketing for our clients.Merry Christmas and a Happy New Year from the team at Digital essence !