Currently Viewing: Doner Deli Case study

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Background

When Doner approached us, they wanted to improve the restaurant’s online presence, so they asked us to redesign their website, start and manage their campaigns, to run content marketing, and social media management. Their ultimate goal was to increase walk-ins, build stronger relationships with catering companies, and acquire larger orders from companies and businesses in the marina Area.

  • Redesign the website to reflect their branding and authenticity
  • Integrate catering and online ordering within website and drive more catering orders
  • Create brand equity and online reach through branded storytelling
  • Create an overall digital marketing strategy including SEO, content marketing, and social media strategy
  • Enable easy browsing and user-friendly experience
  • Create and nurture organic traffic, drive engagement and visits
  • Create an outreach strategy on LinkedIn and manage monthly activities
  • Create a business presence on social media and include social media integration to enhance brand authenticity and community engagement

Approach

Digital Essence ltd team approached the client’s asks by creating a unique digital marketing strategy, custom tailored to their specific needs and goals. Our ultimate goal was to drive reach, awareness, and conversions through web design and its special functionalities, content and branded storytelling, outreach, reputation management, social media marketing, and email marketing.
We built out a digital marketing strategy that attracted people who were looking for delicious and simple doner meals, conveniently located near their place of work in the Dubai marina Bay Area and .
Doner Deli needed a website that would reflect the vibe and atmosphere of their restaurant and overall digital visibility to get the word out and establish authenticity.
The objective was for the new web design to be all about the Authentic German Doner Kebab 100% Halal brought to the Middle East from Berlin. We worked their existing palette of striking shades of dark red and white, building out their brand story through lively photos of their tasty eats, their unique restaurant interior buzzing with energy, their happy guests, and staff. Each website page uses modern typography and attractive images to convey their welcoming message.
The new Doner website is mobile-friendly, location-driven user experience. Visitors can quickly see current menus, hours, features, catering options, private dining options, and more. Blog content delivers informational and relevant content to each visitor.


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