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Background

QMC developments is an Egyptian real estate company that aims to provide luxury, comfort, and safety through its thriving projects.
Our main goal was to target doctors to buy clinics in zayed plaza building Zayed Plaza is a commercial complex located in the heart of Sheikh Zayed and spread over 2117 square meters with only 40 percent built up area.
Offering a multitude of medical units, providing a wide range of services and facilities. Thus, making it a highly attractive proposition for doctors from all specialties.
When collaborative work between the QMC and Digital Essence began, we wanted to test a social media lead generation campaign with the QMC – the aim being to generate leads through soft conversion sign up forms that would appear on Facebook news feeds. We also endeavoured to ensure a positive user experience, with a concise and easily accessible user journey that didn’t take up too much time – this would ultimately increase the likelihood of engagement.
We also endeavoured to ensure a positive user experience, with a concise and easily accessible user journey that didn’t take up too much time – this would ultimately increase the likelihood of engagement.

Facebook Advertising for Lead Generation

We used Facebook targeting to put our QMC Facebook Ad in front of specific people (i.e. surgeons and dentists ) for engaging and relevant visibility when these people scrolled through their Facebook news feed.
Once the Ad was clicked, a form would pop up within the Facebook platform – pre-populated with the user’s name, email and phone number – with the choice to modify their details if necessary. The user doesn’t leave Facebook throughout this whole process meaning that we are shortening the lead generation journey for the user.
To register interest in signing up , all the doctors had to do was press the ‘submit’ button to give their details and agree to be contacted by the QMC. We designed different Facebook Ad creatives for different Ads and consulted with the QMC regarding the Ad copy before going live. Once everything was ready, we launched the campaign in June 2017.



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