Email marketing offers small and midsize businesses the opportunity to target their customers with engaging offers and promotions, as well as relevant company news and information. Email marketing is cost effective and easy-to-use, and complements other marketing strategies perfectly
Email has become one of the most popular forms of communication. In 2010, there were an estimated 90 trillion emails sent out worldwide. That breaks down to 2.8 million emails sent every second. These numbers are gigantic, but not surprising when you consider how important the mail in all forms has been throughout history.
One of the main reasons that are used to persuade companies to include the email channel in their marketing practices is the amazing ROI that they could get. According to the study created by Direct Marketing Association about email marketing on 2014, for each 1 € spent on email marketing an advertiser can gain more than 30 €.
The number of email accounts is exploding: According to the Radicati Group, the number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018. That's almost 27% growth, to look past all those billions.
Plus there's an increase in the number of email users: Radicati also predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 billion in 2014 to over 2.8 billion in 2018. That's 12% growth.
It's a stalwart, even in the face of social media: Econsultancy discovered that 66% of marketers rate email's ability to deliver ROI as 'excellent' or 'good', while only 41% feel the same way about social media marketing
You can benefit from the following advantages: :
Targeted email marketing campaign allows for quick and easy connection with clients. Targeted email marketing has definite advantages over other traditional forms of marketing such as sending direct postal mails or telesales. The major benefits of email marketing include:
- Generate Repeat Sales
- Up-sell and Cross-sell
- Email Marketing ROI
- Cost-Effective Marketing